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In Red-Hot Real Estate Market Beware Greed Factor

Real Estate can be ruthless

When this amount of money is at stake, real estate sellers, real estate buyers, and agents alike become greedy–and that greed can lead to ruthlessness in real estate

The recent real estate boom in the metropolitan areas has afforded everyone involved the chance to reap previously unheard-of profits.

Realtors who had to pound the pavement just to make rent are now regularly pocketing five-figure commissions.

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Real Estate: Codependency is a NO NO

Be empathetic with real estate buyers and sellers

Realtors would do well to practice empathy rather than sympathy when working with real estate clients

Real estate sales is an art where–and those in the industry can well attest–the success and failure of a particular project is frequently separated by a razor’s edge.

Issues so small that they go unnoticed or are deemed inconsequential can fester resentment between inexperienced Realtors and their real estate clients, causing deals to fall through. But if you keep a close eye on what seem to be minor details, you can use them to your advantage, and can bring even the rockiest situation to a fruitful conclusion.

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Real Estate: The Role Of Optimists In The Pre-Emptive Bid Process

Real estate sellers and real estate buyers go crazy in San Francisco real estate market

Real estate gets crazy when not enough inventory on the market

When the real estate market is hot, with an overflow of buyers chasing a small number of select properties, prices can sometimes enter the realm of insanity.  

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Real Estate: Let’s Look For The Silver Lining in Rejection

As a Realtor be in the present moment

Discipline is a large part in your development as a real estate professional.

As is true with any competitive industry, rejection is going to happen to all real estate agents.

This is true at every stage in the game, from the most green real estate agent just to a 35 year industry veteran like me. There are many, many ways you can experience what, at the time, might feel like failure. A real estate client you thought was loyal to you can abruptly end your business relationship.

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Real Estate Success Formula SOUL’D Chapter 5: CONFIDENCE

Salespeople need to exhibit confidence

One of the eight virtues of real estate success is confidence as outlined in my new book SOUL’D

In real estate, you will frequently come across a real estate client who has a completely false idea of what their property is worth.

On the one hand, you may have a client who seriously underestimates their property, and you get to be the one to tell them the good news. However, much more often it’s the opposite: real estate clients who think their property is worth more than it is.

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Real Estate Success Formula SOUL’D Chapter 4: PASSION

Successful real estate agents are passionate

Successful salespeople are passionate Chapter Four in Getting the Property SOUL’D

With my new real estate book, Getting the Property SOUL’D, I wanted to make a somewhat complex business system more understandable while giving people credible expectations–whether you are a real estate agent, real estate seller or real estate buyer.

The National Association of Realtors statistics show that 85-90% real estate licensees fail. In my thirty plus years in real estate, I have seen hundreds of new bright energetic real estate agents leave the business after a year or two never having “made it”. Then there are the countless others who make it initially, but cannot sustain over the long haul. So what is it about this sales profession that makes it so lucrative for some and disastrous for most?

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Real Estate Success Formula SOUL’D Chapter 3: TENACITY

Paula Pagano being tenacious and working late at office

At various times in life and in the real estate process, patient persistence is required.

Tenacity–old-fashioned sitck-to-it-ness–is a great character trait in all areas of life.  If you want excellent real estate results, whether you are a Real Estate Buyer, Seller or Real Estate Professional, you must have tenacity.

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Real Estate Success Formula SOUL’D Chapter 2 Courage

Real Estate success requires courage and clarity

Real Estate Buyers, Real Estate Sellers and Real Estate Agents need courage to get their goals accomplished

In real estate or life whenever you and I embark on anything new, we most likely will have to step outside our comfort zone.

For some this exploration is exciting and empowering. For others, especially in a real estate context, this can be a scary prospect. How do we overcome our fears of the unknown so we can do our best job in helping real estate clients find the right home under the right circumstances, and make the sale? 

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Real Estate Success Formula SOUL’D Chapter 1: CLARITY

All goals require clarity

Whether you are a Real Estate Buyer, Seller or Real Estate Agent you need to be clear what your goals are

 

Whether it is real estate or life there is a systematic formula for success.

But most people do not take the time to analyze what creates best results. When I teach real estate sales training I have learned that most of my students are quite clear what they don’t want, but not so clear what they do want.

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When A Real Estate Deal Goes South—Find Your North Star!

Taking this softer approach of objective real estate negotiation

Real estate clients make up their own mind in the end

In real estate and in life problems are generally not what they appear to be.

I believe the main reason this is so is that challenges often hinge on our own personal internal reactions to external circumstances. We all like to think we are in control of our lives, but in truth this is not always so. Much of what happens in our professional and personal lives unfolds according to forces outside our control. This becomes particularly apparent in real estate sales.

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