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Real Estate Listings

In Real Estate a Picture is Truly Worth a Thousand Words–If Not More!

Take good photographs to advertise real estate listings

Most real estate buyers use the internet to buy homes and visual is very important

To be successful in real estate one must realize the fact that we live in an extremely visual culture. 

Beginning as  children we read picture books, and in today’s high-tech world  we continue to focus ever-more intensely on the graphic and the colorful. The question  we in the real estate professional need to ask ourselves is, why are there so many sub-par photographs nowadays in real estate listings?

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Successful Real Estate Open Houses

Staging property increases a Seller's real estate price

When staging a real estate property incorporate the visual as well as the other 4 senses

As a Realtor you will be holding open houses to attract as many buyers as possible in order to fulfill your fiduciary relationship to your Real Estate Seller in getting the highest price possible.

You also want to establish a good impression on potential real estate buyers and perhaps bond with them so that you can nurture them into a future loyal client. To do all the above and create a property to remember it is imperative that you hire a real estate stager.

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How Real Estate Staging Can Up Your Game—And Your Profit!

Be realistic about pricing real estate

To get the big bucks Sellers of real estate need to Stage

In real estate, you will frequently come across a client who has a completely false idea of what their property is worth.

On the one hand, you may have a client who seriously underestimates their property, and you get to be the one to tell them the good news. However, much more often it’s the opposite: Real estate clients who think their property is worth more than it is.

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How do Successful Salespeople Stay Motivated?

Internal positive energy important in sales success

Inner energy is the secret to success in life, relationships and real estate

The most important thing in real estate—and life—is not our outer get-up-and-go but what I call our inner energy.

At some point we got the idea that if all of the materialistic exterior circumstances of our lives appear to be going well, then all is well in our hearts and minds. We think that if we solve our external problems, we will be okay.

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Real Estate Success Formula SOUL’D Chapter 5: CONFIDENCE

Salespeople need to exhibit confidence

One of the eight virtues of real estate success is confidence as outlined in my new book SOUL’D

In real estate, you will frequently come across a real estate client who has a completely false idea of what their property is worth.

On the one hand, you may have a client who seriously underestimates their property, and you get to be the one to tell them the good news. However, much more often it’s the opposite: real estate clients who think their property is worth more than it is.

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When A Real Estate Deal Goes South—Find Your North Star!

Taking this softer approach of objective real estate negotiation

Real estate clients make up their own mind in the end

In real estate and in life problems are generally not what they appear to be.

I believe the main reason this is so is that challenges often hinge on our own personal internal reactions to external circumstances. We all like to think we are in control of our lives, but in truth this is not always so. Much of what happens in our professional and personal lives unfolds according to forces outside our control. This becomes particularly apparent in real estate sales.

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Real Estate Greed Is Like the Drama and Intrigue during Henry VIII

Paula Pagano Realtor

Make sure real estate contracts are signed

San Francisco real estate is expensive and when a lot of money is involved real estate clients can get greedy.

Never mind that I helped a couple for five months prepare their house for sale! As a real estate expert with well-earned contact referrals, I came up with a great solution to re-design their entrance so Real Estate Buyers would enter on the main level and not the bedroom level which these clients were doing. 

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When bad things happen in a real estate transaction Part 4

Real estate clients are not always loyal

Reflecting on the best real estate scenario for real estate clients

I recalled another San Francisco real estate transaction when my real estate client was not so loyal and how I handled it.

Would the outcome with Lucy and Jim, my Real Estate Sellers, be the same or would it be different? (See previous Real Estate Blog).

REAL LIFE STORY (Names have been changed)

I had nurtured a relationship with an out-of-town real estate developer for five years. That is how long it took him to develop this spectacular 4 level property. I loved the property atop of Nob Hill—not everyone’s taste for sure, but it appealed to the Italian artistic part of me. (And the fact that my Dad was an architect). I asked Shirley, the top agent in our office, to share the real estate listing with me, because I felt it would give me a better chance to represent this extraordinary property in the highly competitive San Francisco real estate market. Unfortunately, Frank decided to go with another team which promised him a million more. I was disappointed, of course, because I really felt I was the right agent to sell his specialized house, but I let go and let the Universe do its thing.

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When A Real Estate Client Wants To Make A Change

 

Real Estate staging is important

Real Estate Clients change their minds

Changes happen in San Francisco Real Estate, especially when there is so much hype on how great the real estate market is.

Was I disappointed when “Reginald” Bratt, my Real Estate Seller, called me and told me that he wanted to make a few changes on our signed real estate listing agreement?  Yes and no. (Please see previous blog dated March 4 2015).

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Real Estate Buyers And The Internet

Visual Vital for Real Estate Selling

Thumbs Up For Real Estate Internet Marketing

“California Real Estate Buyers Now Find Real Estate Listings And Their Real Estate Agent Through The Internet”

So says CAR, the California Association of Realtors. This is most likely due to the prevalence of smart phones with cameras. While it may seem like a good thing to post our smart phone photos of our real estate listings all over the internet, the quality of the property photo often suffer. No matter how high-quality a smart phone camera is, it will not measure up to a professional-grade camera. Also, my fellow real estate agents and I are not professional photographers, so we do not possess the skills needed to stage photos in the best way possible.

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