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Selling Real Estate

Real Estate Agents Are Mandatory

Real estate is 24/7

Use Realtors to buy real estate property because real estate transactions are complicated

Real estate buyers and real estate sellers often think by not using a real estate agent they are saving money.

Actually the opposite is the case. A few years ago I was referred to a seller who was in the real estate title business, thinking he knew real estate well enough purchase a condo on his own.

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Attention Real Estate Sellers – What is your home really worth?

Zillow estimates are not precise

Get a Realtor’s Evaluation of your property for accuracy

As a real estate seller or real estate buyer you have probably viewed the Z-estimates Zillow or Trulia on their website.

This evaluation is called Automated Valuation Method (AVM). Essentially, it is computer generated software that reaches out for publicly available data and then uses that data to offer a suggested value—a quick result which does not involve a human being who has analyzed the actual data. The soft wear has never been in the neighborhood, nor on that particular street nor inside the home.

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Successful Real Estate Open Houses

Staging property increases a Seller's real estate price

When staging a real estate property incorporate the visual as well as the other 4 senses

As a Realtor you will be holding open houses to attract as many buyers as possible in order to fulfill your fiduciary relationship to your Real Estate Seller in getting the highest price possible.

You also want to establish a good impression on potential real estate buyers and perhaps bond with them so that you can nurture them into a future loyal client. To do all the above and create a property to remember it is imperative that you hire a real estate stager.

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Real Estate Greed Is Like the Drama and Intrigue during Henry VIII

Paula Pagano Realtor

Make sure real estate contracts are signed

San Francisco real estate is expensive and when a lot of money is involved real estate clients can get greedy.

Never mind that I helped a couple for five months prepare their house for sale! As a real estate expert with well-earned contact referrals, I came up with a great solution to re-design their entrance so Real Estate Buyers would enter on the main level and not the bedroom level which these clients were doing. 

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Excelling As A Real Estate Salesperson

Real Estate is challenging yet inspiring

Real Estate is a good platform to develop new skills

I don’t want to just maintain as a real estate agent, I want to reach new heights –

like JONATHAN LIVING SEAGULL – a popular book by Richard Bach.

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When A Real Estate Client Wants To Make A Change

 

Real Estate staging is important

Real Estate Clients change their minds

Changes happen in San Francisco Real Estate, especially when there is so much hype on how great the real estate market is.

Was I disappointed when “Reginald” Bratt, my Real Estate Seller, called me and told me that he wanted to make a few changes on our signed real estate listing agreement?  Yes and no. (Please see previous blog dated March 4 2015).

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San Francsico Real Estate Can Yield High Prices

Be realistic about pricing real estate

Getting ready for those sophisticated San Francisco Buyers

Want to Get The Big Bucks in Real Estate? STAGE

Real Estate Buyers in San Francisco are sophisticated and most have champagne taste. They want to impress. Their homes are a reflection of them. This is important for Real Estate Sellers to know.

So when I got a call from a man who said he wanted to get the highest price possible for a home in the southern part of San Francisco. He was a referral from a client of mine who worked at Oracle who had bought a house from me three years before. Like many Real Estate Sellers, “Reginald” Bratt, (his last name has not been changed!) had an inflated idea of what his property was worth. He knew a house around the corner had sold for $850,000; however that house had been remodeled, had an apartment in the basement, the yard had been landscaped and it was on a much preferred street.

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Be Positive With Real Estate Clients

REMAIN POSITIVE AROUND REAL ESTATE CLIENTS

REMAIN POSITIVE AROUND REAL ESTATE CLIENTS

Sometimes My Real Estate Clients Become My Close Friends

 

But if I want to keep them as clients I need to be careful what I say and how I act around them. I am thinking of an incident which recently happened.

I met with my real estate client, “Laura”, right before I began a three week vacation to the Galapagos Islands. I was a bit long in the mouth, having not received recognition I felt I deserved at our company’s annual award banquet, and shared that  disappointment with her. Big Mistake: Do not be negative about business around real estate clients, no matter how badly you are feeling.

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Experienced Real Estate Agents Are Balanced

Take time for yourself

Managing Emotions is key

Selling Real Estate Is A Balancing Act

As an experienced real estate agent, I have learned many a hard lesson, and now believe that one of the secrets of being successful in real estate is managing your emotions.  Real estate, especially San Francisco real estate, is tough, because it is the biggest investment people make.  The seller wants more money than is warranted by the market and the buyer wants a bargain.  Being mostly Sicilian with some Irish and Mohawk Indian, I am an expert on emotions.  What I learned on my road to success is that you need to be balanced, and to be balanced you need to take care of yourself. more →