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Successful Real Estate Agents have a simple yet profound sales secret

It has been proven that the most successful Realtors are more service and client focused. 

If you are a real estate agent ask yourself these questions: Do you use social media to brag about your latest real estate listing or how many deals you have done? When meeting with clients do you talk about what a great salesperson you are or are you more focused on their needs?

Be more client focused

Most successful real estate salespeople are service oriented

Shifting from being me-focused to being more service-focused can dramatically improve both the number and the quality of the real estate clients you attract.

Of course keeping your name in front of your clients at regular intervals is important. However, instead of just a real estate newsletter or Just Sold Cards I suggest you reach out to them in a variety of ways to create the most connection. Most real estate clients move only once every five to seven years, so sending them reams of real estate-related information is boring and your favored real estate clients may be put off instead of turned on.

Connecting with real estate clients can be in the form of cards, letters, the latest real estate news, or a promotional item, such as a magnet calendar.

Of course, use social media and use a little humor now in again to keep people’s interest. How about being creative and send them a reminder when real estate property taxes are due? If property prices are down, how to appeal for a lower tax rate. Or send everyone in your database an updated real estate property evaluation.  I also find that having an event which features one of your special properties or a charity which you participate in is especially effective. That way you are face to face with your clients which is the best possible selling tool. And don’t forget the telephone—checking up to see how previous real estate clients are doing is often an under estimated way to connect. 

For more valuable real estate advice and compelling stories visit go to Amazon.com to purchase Paula’s popular new book, Getting the Property SOUL’D – A Breakthrough System for Successful Stress-Free Buying and Selling.

Be aware that any clients’ names have been changed to protect their privacy. Furthermore, Paula Pagano does not accept any liability for the content of any Blogs and this Website or for any actions you take or resultant consequences of actions taken based on the information provided in this communication. Any advice is my opinion after being a 35 year experienced real estate agent in San Francisco.

Real Estate Agents Are Mandatory

Real estate is 24/7

Use Realtors to buy real estate property because real estate transactions are complicated

Real estate buyers and real estate sellers often think by not using a real estate agent they are saving money.

Actually the opposite is the case. A few years ago I was referred to a seller who was in the real estate title business, thinking he knew real estate well enough purchase a condo on his own.

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Join Us: Community Clean-up Event | Oct 19

Join us on October 19th and make a difference in the community! Meet at Lafayette Elementary School, SF @ 8:45am. See you there!
 
For more information, call (415) 860-4209 or email PaulaPaganoRealtor@gmail.com – or visit the San Francisco Public Works website for more details.
#givingbacktoSanFrancisco

Attention Real Estate Sellers – What is your home really worth?

Zillow estimates are not precise

Get a Realtor’s Evaluation of your property for accuracy

As a real estate seller or real estate buyer you have probably viewed the Z-estimates Zillow or Trulia on their website.

This evaluation is called Automated Valuation Method (AVM). Essentially, it is computer generated software that reaches out for publicly available data and then uses that data to offer a suggested value—a quick result which does not involve a human being who has analyzed the actual data. The soft wear has never been in the neighborhood, nor on that particular street nor inside the home.

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San Francisco Alzheimer’s Walk

Walk with me to end Alzheimer's a needy cause

Walk to End Alzheimer’s Sat Sept 17th

Please join me, my family and my real estate colleagues on Saturday September 17th at the Marina Green in San Francisco with Registration at 8:30-9 am for the 3 Mile Walk to End Alzheimer’s.

There will be a fun rally beforehand with music, food and merchant booths. Alzheimer’s is a needy cause and giving back to our community gives all of us more clarity on what is truly important.

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In Real Estate a Picture is Truly Worth a Thousand Words–If Not More!

Take good photographs to advertise real estate listings

Most real estate buyers use the internet to buy homes and visual is very important

To be successful in real estate one must realize the fact that we live in an extremely visual culture. 

Beginning as  children we read picture books, and in today’s high-tech world  we continue to focus ever-more intensely on the graphic and the colorful. The question  we in the real estate professional need to ask ourselves is, why are there so many sub-par photographs nowadays in real estate listings?

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Successful Real Estate Open Houses

Staging property increases a Seller's real estate price

When staging a real estate property incorporate the visual as well as the other 4 senses

As a Realtor you will be holding open houses to attract as many buyers as possible in order to fulfill your fiduciary relationship to your Real Estate Seller in getting the highest price possible.

You also want to establish a good impression on potential real estate buyers and perhaps bond with them so that you can nurture them into a future loyal client. To do all the above and create a property to remember it is imperative that you hire a real estate stager.

My new book, Getting the Property SOUL’D – A Breakthrough System of Successful Stress-Free Buying and Selling, is filled with stories about those clients who listened to my advice and those who did not. The results are very clear: those sellers who hired stagers and created a pleasing neutral environment had quick well priced sales.  Those sellers who insisted on doing their own thing in their own way got much less desirable results and those sellers who would not do anything at all fared the worst.

When a buyer enters a home, he knows when a seller doesn’t care much about their property. and even if it is just needing a thorough cleaning and emptying out of the seller’s belongings, a buyer will want to negotiate, because he/she can’t see beyond all the dirt and stuff.

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San Francisco Real Estate – To Build, Build, Build?

Just building in San Francisco is not the answer

Too much demand for San Francisco real estate drives up the prices

San Francisco’s high housing cost is a tough problem: too many people want to live here.

However, to just build and build and not create a supportive infrastructure just won’t work.

Our traffic problem is horrible. The streets are a mess with potholes and our bus system is inefficient. The sewer system is currently being upgraded but will it be large enough to meet the needs of the burgeoning population? Do we have enough water? What about our power grid?

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The Most Diverse Crop of Real Estate Agents San Francisco’s Ever Seen

Real estate business is favorable for millennials

The number of minorities who have enrolled in real estate courses has skyrocketed

I began teaching real estate classes in San Francisco in 2009.

Since then the economic climate has changed in the Bay Area.  It has gone from a market reeling from the meteoric impact of the Great Recession of 2007 to 2009 to the one of the greatest real estate booms in American History. 

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How Real Estate Staging Can Up Your Game—And Your Profit!

Be realistic about pricing real estate

To get the big bucks Sellers of real estate need to Stage

In real estate, you will frequently come across a client who has a completely false idea of what their property is worth.

On the one hand, you may have a client who seriously underestimates their property, and you get to be the one to tell them the good news. However, much more often it’s the opposite: Real estate clients who think their property is worth more than it is.

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