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Paula Pagano Blog

Successful Real Estate Agents have a simple yet profound sales secret

It has been proven that the most successful Realtors are more service and client focused. 

If you are a real estate agent ask yourself these questions: Do you use social media to brag about your latest real estate listing or how many deals you have done? When meeting with clients do you talk about what a great salesperson you are or are you more focused on their needs?

Be more client focused

Most successful real estate salespeople are service oriented

Shifting from being me-focused to being more service-focused can dramatically improve both the number and the quality of the real estate clients you attract.

Of course keeping your name in front of your clients at regular intervals is important. However, instead of just a real estate newsletter or Just Sold Cards I suggest you reach out to them in a variety of ways to create the most connection. Most real estate clients move only once every five to seven years, so sending them reams of real estate-related information is boring and your favored real estate clients may be put off instead of turned on.

Connecting with real estate clients can be in the form of cards, letters, the latest real estate news, or a promotional item, such as a magnet calendar.

Of course, use social media and use a little humor now in again to keep people’s interest. How about being creative and send them a reminder when real estate property taxes are due? If property prices are down, how to appeal for a lower tax rate. Or send everyone in your database an updated real estate property evaluation.  I also find that having an event which features one of your special properties or a charity which you participate in is especially effective. That way you are face to face with your clients which is the best possible selling tool. And don’t forget the telephone—checking up to see how previous real estate clients are doing is often an under estimated way to connect. 

For more valuable real estate advice and compelling stories visit go to Amazon.com to purchase Paula’s popular new book, Getting the Property SOUL’D – A Breakthrough System for Successful Stress-Free Buying and Selling.

Be aware that any clients’ names have been changed to protect their privacy. Furthermore, Paula Pagano does not accept any liability for the content of any Blogs and this Website or for any actions you take or resultant consequences of actions taken based on the information provided in this communication. Any advice is my opinion after being a 35 year experienced real estate agent in San Francisco.

Real Estate Agents Are Mandatory

Real estate is 24/7

Use Realtors to buy real estate property because real estate transactions are complicated

Real estate buyers and real estate sellers often think by not using a real estate agent they are saving money.

Actually the opposite is the case. A few years ago I was referred to a seller who was in the real estate title business, thinking he knew real estate well enough purchase a condo on his own.

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Join Us: Community Clean-up Event | Oct 19

Join us on October 19th and make a difference in the community! Meet at Lafayette Elementary School, SF @ 8:45am. See you there!
 
For more information, call (415) 860-4209 or email PaulaPaganoRealtor@gmail.com – or visit the San Francisco Public Works website for more details.
#givingbacktoSanFrancisco

Attention Real Estate Sellers – What is your home really worth?

Zillow estimates are not precise

Get a Realtor’s Evaluation of your property for accuracy

As a real estate seller or real estate buyer you have probably viewed the Z-estimates Zillow or Trulia on their website.

This evaluation is called Automated Valuation Method (AVM). Essentially, it is computer generated software that reaches out for publicly available data and then uses that data to offer a suggested value—a quick result which does not involve a human being who has analyzed the actual data. The soft wear has never been in the neighborhood, nor on that particular street nor inside the home.

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Why Downsizing Your Home May Be the Best Decision You’ll Ever Make

downsizing your homeDeciding to move is already an emotional process, but throw in the fact that you’re considering downsizing and it’s likely to add an extra element of anxiety to the mix. But considering we’re living larger in the U.S. by an upwards of approximately 1,000 square-feet since 1973 — and space per person has doubled — you’ve got to ask yourself, how much space do you really need? There are several benefits that come with moving into a smaller abode, and once you become privy to them, you won’t even think twice about packing those boxes. (more…)