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Real Estate

Successful Real Estate Agents have a simple yet profound sales secret

It has been proven that the most successful Realtors are more service and client focused. 

If you are a real estate agent ask yourself these questions: Do you use social media to brag about your latest real estate listing or how many deals you have done? When meeting with clients do you talk about what a great salesperson you are or are you more focused on their needs?

Most successful real estate salespeople are service oriented

Shifting from being me-focused to being more service-focused can dramatically improve both the number and the quality of the real estate clients you attract.

Of course keeping your name in front of your clients at regular intervals is important. However, instead of just a real estate newsletter or Just Sold Cards I suggest you reach out to them in a variety of ways to create the most connection. Most real estate clients move only once every five to seven years, so sending them reams of real estate-related information is boring and your favored real estate clients may be put off instead of turned on.

Connecting with real estate clients can be in the form of cards, letters, the latest real estate news, or a promotional item, such as a magnet calendar. (more…)

San Francisco Alzheimer’s Walk

Walk with me to end Alzheimer's a needy cause

Walk to End Alzheimer’s Sat Sept 17th

Please join me, my family and my real estate colleagues on Saturday September 17th at the Marina Green in San Francisco with Registration at 8:30-9 am for the 3 Mile Walk to End Alzheimer’s.

There will be a fun rally beforehand with music, food and merchant booths. Alzheimer’s is a needy cause and giving back to our community gives all of us more clarity on what is truly important.

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Successful Real Estate Open Houses

Staging property increases a Seller's real estate price

When staging a real estate property incorporate the visual as well as the other 4 senses

As a Realtor you will be holding open houses to attract as many buyers as possible in order to fulfill your fiduciary relationship to your Real Estate Seller in getting the highest price possible.

You also want to establish a good impression on potential real estate buyers and perhaps bond with them so that you can nurture them into a future loyal client. To do all the above and create a property to remember it is imperative that you hire a real estate stager.

My new book, Getting the Property SOUL’D – A Breakthrough System of Successful Stress-Free Buying and Selling, is filled with stories about those clients who listened to my advice and those who did not. The results are very clear: those sellers who hired stagers and created a pleasing neutral environment had quick well priced sales.  Those sellers who insisted on doing their own thing in their own way got much less desirable results and those sellers who would not do anything at all fared the worst.

When a buyer enters a home, he knows when a seller doesn’t care much about their property. and even if it is just needing a thorough cleaning and emptying out of the seller’s belongings, a buyer will want to negotiate, because he/she can’t see beyond all the dirt and stuff.

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San Francisco Real Estate – To Build, Build, Build?

Just building in San Francisco is not the answer

Too much demand for San Francisco real estate drives up the prices

San Francisco’s high housing cost is a tough problem: too many people want to live here.

However, to just build and build and not create a supportive infrastructure just won’t work.

Our traffic problem is horrible. The streets are a mess with potholes and our bus system is inefficient. The sewer system is currently being upgraded but will it be large enough to meet the needs of the burgeoning population? Do we have enough water? What about our power grid?

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How Real Estate Staging Can Up Your Game—And Your Profit!

Be realistic about pricing real estate

To get the big bucks Sellers of real estate need to Stage

In real estate, you will frequently come across a client who has a completely false idea of what their property is worth.

On the one hand, you may have a client who seriously underestimates their property, and you get to be the one to tell them the good news. However, much more often it’s the opposite: Real estate clients who think their property is worth more than it is.

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Real Estate Success Formula SOUL’D Chapter 1: CLARITY

All goals require clarity

Whether you are a Real Estate Buyer, Seller or Real Estate Agent you need to be clear what your goals are

 

Whether it is real estate or life there is a systematic formula for success.

But most people do not take the time to analyze what creates best results. When I teach real estate sales training I have learned that most of my students are quite clear what they don’t want, but not so clear what they do want.

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Real Estate Goals 2016

Success means more sales

Celebrating a real estate goal

For Real Estate Goals to be effective, they must follow the SMART FORMULA:

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Buying Real Estate for Retirement?

a retirement facility may be a possibility

How to make a real estate move as you age

In making a real estate move as you age, you might want to consider a retirement facility.

Since each one offers different real estate amenities, you need to physically get inside each one to make a qualified real estate decision. Make sure you ask what the fees are and what is covered—meals, recreation, maid service and transportation.

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Real Estate for Seniors: Stay or Move

Real estate needs change with age

Real Estate Clients needs change with age

Sometime in a real estate client’s life the decision to move or sell will have to be made.

To avoid making a real estate mistake do not wait. A health crisis is never a good time to make important decisions.

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With Real Estate Clients Communicate Frequently

As real estate clients age needs change

Discussing real estate wants with Tyler Florence

Real Estate clients go through many life transitions:

Getting married, having children, job transfers, divorce, children leaving, illness, death. That being said real estate clients will have different needs and wants in their housing situation at different times in their lives. As their Realtor you will want to be there during these transitions, because it very well could mean a sale.

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