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Real Estate Success Formula SOUL’D Chapter 4: PASSION

Successful real estate agents are passionate

Successful salespeople are passionate Chapter Four in Getting the Property SOUL’D

With my new real estate book, Getting the Property SOUL’D, I wanted to make a somewhat complex business system more understandable while giving people credible expectations–whether you are a real estate agent, real estate seller or real estate buyer.

The National Association of Realtors statistics show that 85-90% real estate licensees fail. In my thirty plus years in real estate, I have seen hundreds of new bright energetic real estate agents leave the business after a year or two never having “made it”. Then there are the countless others who make it initially, but cannot sustain over the long haul. So what is it about this sales profession that makes it so lucrative for some and disastrous for most?

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Real Estate for Seniors: Stay or Move

Real estate needs change with age

Real Estate Clients needs change with age

Sometime in a real estate client’s life the decision to move or sell will have to be made.

To avoid making a real estate mistake do not wait. A health crisis is never a good time to make important decisions.

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With Real Estate Clients Communicate Frequently

As real estate clients age needs change

Discussing real estate wants with Tyler Florence

Real Estate clients go through many life transitions:

Getting married, having children, job transfers, divorce, children leaving, illness, death. That being said real estate clients will have different needs and wants in their housing situation at different times in their lives. As their Realtor you will want to be there during these transitions, because it very well could mean a sale.

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Real Estate and Giving Back to the Community

American Heart Association Award

Winning an award for the most real estate donors for the American Heart Association

As a successful Realtor who cares about the quality of life and loves San Francisco, I have given time and money to many worthwhile causes which are important to me.

In 1994 to celebrate McGuire’s Real Estate 75th Anniversary I chaired an Art Show at the Spectrum Gallery for the National Lymphedema Network which helps the survivors of breast cancer. The featured artists were Matuschka, Annette Porter and Amelia Davis. Little did I know then that my beloved sister in law would die of the disease a few short years later. At least I had the comfort of knowing I had done something good in her memory.

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