Successful Real Estate Agents have a simple yet profound sales secret
It has been proven that the most successful Realtors are more service and client focused.
If you are a real estate agent ask yourself these questions: Do you use social media to brag about your latest real estate listing or how many deals you have done? When meeting with clients do you talk about what a great salesperson you are or are you more focused on their needs?
Shifting from being me-focused to being more service-focused can dramatically improve both the number and the quality of the real estate clients you attract.
Of course keeping your name in front of your clients at regular intervals is important. However, instead of just a real estate newsletter or Just Sold Cards I suggest you reach out to them in a variety of ways to create the most connection. Most real estate clients move only once every five to seven years, so sending them reams of real estate-related information is boring and your favored real estate clients may be put off instead of turned on.
Connecting with real estate clients can be in the form of cards, letters, the latest real estate news, or a promotional item, such as a magnet calendar.
Of course, use social media and use a little humor now in again to keep people’s interest. How about being creative and send them a reminder when real estate property taxes are due? If property prices are down, how to appeal for a lower tax rate. Or send everyone in your database an updated real estate property evaluation. I also find that having an event which features one of your special properties or a charity which you participate in is especially effective. That way you are face to face with your clients which is the best possible selling tool. And don’t forget the telephone—checking up to see how previous real estate clients are doing is often an under estimated way to connect.
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Be aware that any clients’ names have been changed to protect their privacy. Furthermore, Paula Pagano does not accept any liability for the content of any Blogs and this Website or for any actions you take or resultant consequences of actions taken based on the information provided in this communication. Any advice is my opinion after being a 35 year experienced real estate agent in San Francisco.