In Paula Pagano Blog, Real Estate, Real Estate Career, Real Estate Client, Real Estate Success
Successful Real Estate Agents have a simple yet profound sales secret
It has been proven that the most successful Realtors are more service and client focused.
If you are a real estate agent ask yourself these questions: Do you use social media to brag about your latest real estate listing or how many deals you have done? When meeting with clients do you talk about what a great salesperson you are or are you more focused on their needs?
Shifting from being me-focused to being more service-focused can dramatically improve both the number and the quality of the real estate clients you attract.
Of course keeping your name in front of your clients at regular intervals is important. However, instead of just a real estate newsletter or Just Sold Cards I suggest you reach out to them in a variety of ways to create the most connection. Most real estate clients move only once every five to seven years, so sending them reams of real estate-related information is boring and your favored real estate clients may be put off instead of turned on.
Connecting with real estate clients can be in the form of cards, letters, the latest real estate news, or a promotional item, such as a magnet calendar. (more…)