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Tagged ‘real estate agent‘

Real Estate Success Formula SOUL’D Chapter 5: CONFIDENCE

Salespeople need to exhibit confidence

One of the eight virtues of real estate success is confidence as outlined in my new book SOUL’D

In real estate, you will frequently come across a real estate client who has a completely false idea of what their property is worth.

On the one hand, you may have a client who seriously underestimates their property, and you get to be the one to tell them the good news. However, much more often it’s the opposite: real estate clients who think their property is worth more than it is.

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Real Estate Success Formula SOUL’D Chapter 4: PASSION

Successful real estate agents are passionate

Successful salespeople are passionate Chapter Four in Getting the Property SOUL’D

With my new real estate book, Getting the Property SOUL’D, I wanted to make a somewhat complex business system more understandable while giving people credible expectations–whether you are a real estate agent, real estate seller or real estate buyer.

The National Association of Realtors statistics show that 85-90% real estate licensees fail. In my thirty plus years in real estate, I have seen hundreds of new bright energetic real estate agents leave the business after a year or two never having “made it”. Then there are the countless others who make it initially, but cannot sustain over the long haul. So what is it about this sales profession that makes it so lucrative for some and disastrous for most?

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Real Estate Success Formula SOUL’D Chapter 3: TENACITY

Paula Pagano being tenacious and working late at office

At various times in life and in the real estate process, patient persistence is required.

Tenacity–old-fashioned sitck-to-it-ness–is a great character trait in all areas of life.  If you want excellent real estate results, whether you are a Real Estate Buyer, Seller or Real Estate Professional, you must have tenacity.

At a real estate conference this past fall, many San Francisco real estate developers discussed the urgent need for more housing to meet the skyrocketing demand  In the past year, there had been a whooping 69,000 new jobs and only approximately 700 new housing units.  A surplus of buyers such as this creates a “Sellers’ Market” where each property will get many offers. (more…)

Real Estate Success Formula SOUL’D Chapter 2 Courage

Real Estate success requires courage and clarity

Real Estate Buyers, Real Estate Sellers and Real Estate Agents need courage to get their goals accomplished

In real estate or life whenever you and I embark on anything new, we most likely will have to step outside our comfort zone.

For some this exploration is exciting and empowering. For others, especially in a real estate context, this can be a scary prospect. How do we overcome our fears of the unknown so we can do our best job in helping real estate clients find the right home under the right circumstances, and make the sale? 

Or, if we are the Real Estate Seller, how can we be more realistic in our pricing and expectations rather than allowing emotions to cloud our judgment when pricing?  Market indicators might not be what we want to hear, but if not listened to can derail any real estate transaction. (more…)

Real Estate Success Formula SOUL’D Chapter 1: CLARITY

All goals require clarity

Whether you are a Real Estate Buyer, Seller or Real Estate Agent you need to be clear what your goals are

 

Whether it is real estate or life there is a systematic formula for success.

But most people do not take the time to analyze what creates best results. When I teach real estate sales training I have learned that most of my students are quite clear what they don’t want, but not so clear what they do want.

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When A Real Estate Deal Goes South—Find Your North Star!

Taking this softer approach of objective real estate negotiation

Real estate clients make up their own mind in the end

In real estate and in life problems are generally not what they appear to be.

I believe the main reason this is so is that challenges often hinge on our own personal internal reactions to external circumstances. We all like to think we are in control of our lives, but in truth this is not always so. Much of what happens in our professional and personal lives unfolds according to forces outside our control. This becomes particularly apparent in real estate sales.

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Buying Real Estate for Retirement?

a retirement facility may be a possibility

How to make a real estate move as you age

In making a real estate move as you age, you might want to consider a retirement facility.

Since each one offers different real estate amenities, you need to physically get inside each one to make a qualified real estate decision. Make sure you ask what the fees are and what is covered—meals, recreation, maid service and transportation.

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With Real Estate Clients Communicate Frequently

As real estate clients age needs change

Discussing real estate wants with Tyler Florence

Real Estate clients go through many life transitions:

Getting married, having children, job transfers, divorce, children leaving, illness, death. That being said real estate clients will have different needs and wants in their housing situation at different times in their lives. As their Realtor you will want to be there during these transitions, because it very well could mean a sale.

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Real Estate Greed Is Like the Drama and Intrigue during Henry VIII

Paula Pagano Realtor

Make sure real estate contracts are signed

San Francisco real estate is expensive and when a lot of money is involved real estate clients can get greedy.

Never mind that I helped a couple for five months prepare their house for sale! As a real estate expert with well-earned contact referrals, I came up with a great solution to re-design their entrance so Real Estate Buyers would enter on the main level and not the bedroom level which these clients were doing. 

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The Real Estate Agent Typical Salary

Since real estate agents are paid commission

Real Estate means hard work

A real estate agent is paid commission only

only, anyone asking the question: “What is a typical real estate agent salary?

clearly does not understand what the real estate profession is all about. This is made obvious to me when I get asked this question by people who want to get in the business when they see a few Realtors making tons of money.

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