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Tagged ‘real estate client‘

Successful Real Estate Agents have a simple yet profound sales secret

It has been proven that the most successful Realtors are more service and client focused.

If you are a real estate agent ask yourself these questions: Do you use social media to brag about your latest real estate listing or how many deals you have done? When meeting with clients do you talk about what a great salesperson you are or are you more focused on their needs?  

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How Real Estate Staging Can Up Your Game—And Your Profit!

Be realistic about pricing real estate

To get the big bucks Sellers of real estate need to Stage

In real estate, you will frequently come across a client who has a completely false idea of what their property is worth.

On the one hand, you may have a client who seriously underestimates their property, and you get to be the one to tell them the good news. However, much more often it’s the opposite: Real estate clients who think their property is worth more than it is.

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In Red-Hot Real Estate Market Beware Greed Factor

Real Estate can be ruthless

When this amount of money is at stake, real estate sellers, real estate buyers, and agents alike become greedy–and that greed can lead to ruthlessness in real estate

The recent real estate boom in the metropolitan areas has afforded everyone involved the chance to reap previously unheard-of profits.

Realtors who had to pound the pavement just to make rent are now regularly pocketing five-figure commissions.

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Real Estate: The Role Of Optimists In The Pre-Emptive Bid Process

Real estate sellers and real estate buyers go crazy in San Francisco real estate market

Real estate gets crazy when not enough inventory on the market

When the real estate market is hot, with an overflow of buyers chasing a small number of select properties, prices can sometimes enter the realm of insanity.  

Real estate sellers, and those representing their sought-after properties, will often begin to make demands that can seem ridiculous to an outsider observer. Anyone with a working knowledge of San Francisco real estate knows that this is just par for the course in a real estate market in its biggest boom ever!

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Real Estate: Let’s Look For The Silver Lining in Rejection

As a Realtor be in the present moment

Discipline is a large part in your development as a real estate professional.

As is true with any competitive industry, rejection is going to happen to all real estate agents.

This is true at every stage in the game, from the most green real estate agent just to a 35 year industry veteran like me. There are many, many ways you can experience what, at the time, might feel like failure. A real estate client you thought was loyal to you can abruptly end your business relationship.

Office politics may cause people you used to call friends to distance themselves from you or your very first sale (or any sale you have been diligently working on) could fall through at the last minute. You may not want to hear it, but pitfalls and disappointments like these are unavoidable. Trying to avoid rejection, rather than reacting appropriately to it, is massively counter-intuitive. Hardship will come your way, and always looking over your shoulder for it is about as productive as waiting for a train that is never going to arrive.

Instead, it would behoove stressed out Realtors like ourselves to take a page from Hellenistic philosopher Epictetus.

He believed and emphasized that “virtue is sufficient for happiness” and that being so, we could be immune to misfortune. In other words, he argued that if we know bad things will happen to us, we can dictate our response to them from logic rather than emotion. Epictetus did not think one should “extinguish” emotion, and neither do I, but rather that we deal with them rationally.

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Real Estate Success Formula SOUL’D Chapter 3: TENACITY

Paula Pagano being tenacious and working late at office

At various times in life and in the real estate process, patient persistence is required.

Tenacity–old-fashioned sitck-to-it-ness–is a great character trait in all areas of life.  If you want excellent real estate results, whether you are a Real Estate Buyer, Seller or Real Estate Professional, you must have tenacity.

At a real estate conference this past fall, many San Francisco real estate developers discussed the urgent need for more housing to meet the skyrocketing demand  In the past year, there had been a whooping 69,000 new jobs and only approximately 700 new housing units.  A surplus of buyers such as this creates a “Sellers’ Market” where each property will get many offers. (more…)

Real Estate Success Formula SOUL’D Chapter 2 Courage

Real Estate success requires courage and clarity

Real Estate Buyers, Real Estate Sellers and Real Estate Agents need courage to get their goals accomplished

In real estate or life whenever you and I embark on anything new, we most likely will have to step outside our comfort zone.

For some this exploration is exciting and empowering. For others, especially in a real estate context, this can be a scary prospect. How do we overcome our fears of the unknown so we can do our best job in helping real estate clients find the right home under the right circumstances, and make the sale? 

Or, if we are the Real Estate Seller, how can we be more realistic in our pricing and expectations rather than allowing emotions to cloud our judgment when pricing?  Market indicators might not be what we want to hear, but if not listened to can derail any real estate transaction. (more…)

When A Real Estate Deal Goes South—Find Your North Star!

Taking this softer approach of objective real estate negotiation

Real estate clients make up their own mind in the end

In real estate and in life problems are generally not what they appear to be.

I believe the main reason this is so is that challenges often hinge on our own personal internal reactions to external circumstances. We all like to think we are in control of our lives, but in truth this is not always so. Much of what happens in our professional and personal lives unfolds according to forces outside our control. This becomes particularly apparent in real estate sales.

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Real Estate Goals 2016

Success means more sales

Celebrating a real estate goal

For Real Estate Goals to be effective, they must follow the SMART FORMULA:

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Real Estate for Seniors: Stay or Move

Real estate needs change with age

Real Estate Clients needs change with age

Sometime in a real estate client’s life the decision to move or sell will have to be made.

To avoid making a real estate mistake do not wait. A health crisis is never a good time to make important decisions.

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