When this amount of money is at stake, real estate sellers, real estate buyers, and agents alike become greedy–and that greed can lead to ruthlessness in real estate
Realtors who had to pound the pavement just to make rent are now regularly pocketing five-figure commissions.
A real estate agent is paid commission only
clearly does not understand what the real estate profession is all about. This is made obvious to me when I get asked this question by people who want to get in the business when they see a few Realtors making tons of money.
Apr 07
20152
commentsIn Real Estate Agent, Real Estate Buyers, Real Estate Sellers, San Francisco Real Estate
How to remain calm when real estate clients are not loyal
REAL LIFE STORY (Names have been changed)
Lucy approached me a few years ago in Yoga Class asking for some real estate advice. She had just bought a house which she and her husband, who was a contractor, were going to develop. She wanted to know if I felt she got a good deal. The house was on the border of Noe Valley, was on a double lot and had a spectacular unobstructed view. It was one-of-a-kind San Francisco property and I told her so. It was a bit of a stretch for them to buy, but they had a lot of equity in their current home which they would sell as soon as this project was done. After that initial conversation Lucy and I started conversing a lot after class and became close. She would periodically update me on the progress of her development project and whenever I could help with real estate advice I gave it freely.
Mar 12
20150
commentsIn Real Estate Listings, Real Estate Sellers, Real Estate Staging, San Francisco Condos, San Francisco Real Estate, Selling Real Estate
Real Estate Clients change their minds
Was I disappointed when “Reginald” Bratt, my Real Estate Seller, called me and told me that he wanted to make a few changes on our signed real estate listing agreement? Yes and no. (Please see previous blog dated March 4 2015).
Mar 04
20150
commentsIn Real Estate Buyers, Real Estate Sellers, Real Estate Staging, San Francisco Real Estate, Selling Real Estate
Getting ready for those sophisticated San Francisco Buyers
Real Estate Buyers in San Francisco are sophisticated and most have champagne taste. They want to impress. Their homes are a reflection of them. This is important for Real Estate Sellers to know.
So when I got a call from a man who said he wanted to get the highest price possible for a home in the southern part of San Francisco. He was a referral from a client of mine who worked at Oracle who had bought a house from me three years before. Like many Real Estate Sellers, “Reginald” Bratt, (his last name has not been changed!) had an inflated idea of what his property was worth. He knew a house around the corner had sold for $850,000; however that house had been remodeled, had an apartment in the basement, the yard had been landscaped and it was on a much preferred street.