Want to Get The Big Bucks in Real Estate? STAGE
Real Estate Buyers in San Francisco are sophisticated and most have champagne taste. They want to impress. Their homes are a reflection of them. This is important for Real Estate Sellers to know.
So when I got a call from a man who said he wanted to get the highest price possible for a home in the southern part of San Francisco. He was a referral from a client of mine who worked at Oracle who had bought a house from me three years before. Like many Real Estate Sellers, “Reginald” Bratt, (his last name has not been changed!) had an inflated idea of what his property was worth. He knew a house around the corner had sold for $850,000; however that house had been remodeled, had an apartment in the basement, the yard had been landscaped and it was on a much preferred street.