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Tagged ‘Realtor‘

Real Estate Agents Are Mandatory

Real estate is 24/7

Use Realtors to buy real estate property because real estate transactions are complicated

Real estate buyers and real estate sellers often think by not using a real estate agent they are saving money.

Actually the opposite is the case. A few years ago I was referred to a seller who was in the real estate title business, thinking he knew real estate well enough purchase a condo on his own.

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Attention Real Estate Sellers – What is your home really worth?

Zillow estimates are not precise

Get a Realtor’s Evaluation of your property for accuracy

As a real estate seller or real estate buyer you have probably viewed the Z-estimates Zillow or Trulia on their website.

This evaluation is called Automated Valuation Method (AVM). Essentially, it is computer generated software that reaches out for publicly available data and then uses that data to offer a suggested value—a quick result which does not involve a human being who has analyzed the actual data. The soft wear has never been in the neighborhood, nor on that particular street nor inside the home.

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In Real Estate a Picture is Truly Worth a Thousand Words–If Not More!

Take good photographs to advertise real estate listings

Most real estate buyers use the internet to buy homes and visual is very important

To be successful in real estate one must realize the fact that we live in an extremely visual culture. 

Beginning as  children we read picture books, and in today’s high-tech world  we continue to focus ever-more intensely on the graphic and the colorful. The question  we in the real estate professional need to ask ourselves is, why are there so many sub-par photographs nowadays in real estate listings?

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The Most Diverse Crop of Real Estate Agents San Francisco’s Ever Seen

Real estate business is favorable for millennials

The number of minorities who have enrolled in real estate courses has skyrocketed

I began teaching real estate classes in San Francisco in 2009.

Since then the economic climate has changed in the Bay Area.  It has gone from a market reeling from the meteoric impact of the Great Recession of 2007 to 2009 to the one of the greatest real estate booms in American History. 

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How Real Estate Staging Can Up Your Game—And Your Profit!

Be realistic about pricing real estate

To get the big bucks Sellers of real estate need to Stage

In real estate, you will frequently come across a client who has a completely false idea of what their property is worth.

On the one hand, you may have a client who seriously underestimates their property, and you get to be the one to tell them the good news. However, much more often it’s the opposite: Real estate clients who think their property is worth more than it is.

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In Red-Hot Real Estate Market Beware Greed Factor

Real Estate can be ruthless

When this amount of money is at stake, real estate sellers, real estate buyers, and agents alike become greedy–and that greed can lead to ruthlessness in real estate

The recent real estate boom in the metropolitan areas has afforded everyone involved the chance to reap previously unheard-of profits.

Realtors who had to pound the pavement just to make rent are now regularly pocketing five-figure commissions.

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Real Estate: Codependency is a NO NO

Be empathetic with real estate buyers and sellers

Realtors would do well to practice empathy rather than sympathy when working with real estate clients

Real estate sales is an art where–and those in the industry can well attest–the success and failure of a particular project is frequently separated by a razor’s edge.

Issues so small that they go unnoticed or are deemed inconsequential can fester resentment between inexperienced Realtors and their real estate clients, causing deals to fall through. But if you keep a close eye on what seem to be minor details, you can use them to your advantage, and can bring even the rockiest situation to a fruitful conclusion.

One such subtlety you need to pay attention to as a real estate agent is the difference between being sympathetic or empathetic toward your clients. Empathy is defined as being affected by another person’s feelings, moods, or behavior. Being sympathetic, on the other hand, is to understand but not personally identify with someone else’s feelings or situation. Sympathy allows for some distance between you and the other person. While I may sound like your sixth-grade teacher handing out a pop vocabulary quiz, in reality I’m giving you an important lesson in eliminating codependency from business partnerships.

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Real Estate: Let’s Look For The Silver Lining in Rejection

As a Realtor be in the present moment

Discipline is a large part in your development as a real estate professional.

As is true with any competitive industry, rejection is going to happen to all real estate agents.

This is true at every stage in the game, from the most green real estate agent just to a 35 year industry veteran like me. There are many, many ways you can experience what, at the time, might feel like failure. A real estate client you thought was loyal to you can abruptly end your business relationship.

Office politics may cause people you used to call friends to distance themselves from you or your very first sale (or any sale you have been diligently working on) could fall through at the last minute. You may not want to hear it, but pitfalls and disappointments like these are unavoidable. Trying to avoid rejection, rather than reacting appropriately to it, is massively counter-intuitive. Hardship will come your way, and always looking over your shoulder for it is about as productive as waiting for a train that is never going to arrive.

Instead, it would behoove stressed out Realtors like ourselves to take a page from Hellenistic philosopher Epictetus.

He believed and emphasized that “virtue is sufficient for happiness” and that being so, we could be immune to misfortune. In other words, he argued that if we know bad things will happen to us, we can dictate our response to them from logic rather than emotion. Epictetus did not think one should “extinguish” emotion, and neither do I, but rather that we deal with them rationally.

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Real Estate Success Formula SOUL’D Chapter 5: CONFIDENCE

Salespeople need to exhibit confidence

One of the eight virtues of real estate success is confidence as outlined in my new book SOUL’D

In real estate, you will frequently come across a real estate client who has a completely false idea of what their property is worth.

On the one hand, you may have a client who seriously underestimates their property, and you get to be the one to tell them the good news. However, much more often it’s the opposite: real estate clients who think their property is worth more than it is.

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Real Estate Success Formula SOUL’D Chapter 4: PASSION

Successful real estate agents are passionate

Successful salespeople are passionate Chapter Four in Getting the Property SOUL’D

With my new real estate book, Getting the Property SOUL’D, I wanted to make a somewhat complex business system more understandable while giving people credible expectations–whether you are a real estate agent, real estate seller or real estate buyer.

The National Association of Realtors statistics show that 85-90% real estate licensees fail. In my thirty plus years in real estate, I have seen hundreds of new bright energetic real estate agents leave the business after a year or two never having “made it”. Then there are the countless others who make it initially, but cannot sustain over the long haul. So what is it about this sales profession that makes it so lucrative for some and disastrous for most?

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