FOGHORN MAGAZINE APRIL 2009
SAN FRANCISCO WOMEN’S COUNCIL
(San Francisco, Ca)…”Why survive when you can thrive?” asks Paula Pagano, a Broker Associate at Hill & Co. and one of San Francisco’s leading real estate agents. She is the author of Secrets of a Top Salesperson – How Emotions Make or Break the Sale. Women’s Council of Realtors is hosting her first book signing event at the Golden Gate Yacht Club in San Francisco, Thursday Night May 7th from 6pm to 8pm. Tickets are on sale for $10 for members, $15 for non-members. Buy one ticket and bring a guest for free. Tickets are available at the door and online at www.sfwcr.org.
Secrets of a Top Salesperson will be sold to the general public at www.SecretsofaTopSalesperson.com starting May 28th. Anyone buying the book exactly on May 28th will receive hundreds of dollars of promotional gifts, such as career coaching, success seminars and published articles and books from world-wide experts.
Pagano spent years of pounding the pavement, dealing with challenging clients, and overcoming numerous obstacles. “I was not a natural born salesperson yet thirty years ago I became the #1 agent in my office for several years and this happened during a recession when mortgage rates soared to 17%,” she explained. With this book, she reveals the secrets to that success.
“The first secret to success is to embrace all of you. That’s why I separated Secrets into three parts: the eight essential virtues, the eight potential vices and how to capitalize on your strengths while minimizing your weaknesses.” Paula suggests you review what you have done in your life so far and analyze what qualities have helped you along the way.
While teaching for Client Connect, an empowerment sales training program she founded in 2003, Pagano realized that most people give up too easily. “It’s okay to fail and make mistakes—just don’t ever ever give up!, says Pagano. “A superstar salesperson can be rejected as much as seven times while their self-esteem remains intact. This may seem obvious, but most people don’t know how to do it.”
“Most importantly, you need to be able to manage your emotions so that they contribute to your success—not hinder it.” Pagano points out that it’s important to take care of yourself, first and foremost, to maintain balance. Ironically, Pagano, who is proud to be largely Sicilian descent with a bit of Irish and American Indian thrown in for good measure, find this to be her biggest challenge. If you happen to say something you regret, her recommendation is to stop the conversation before you get hurt or hurt someone else.
Secrets of a Top Salesperson—How Emotions Make or Break the Sale is as entertaining as it is educational. Secrets is for anyone committed to following their passion because it shows how success comes to those who make life happen. Please visit her website at www.SecretsofaTopSalesperson.com for more information.
CEO of Client Connect, featured on SelfGrowth.com, the #1 Self Improvement Site on the Internet